Halevra Brand Identity for a Concept Longevity and Skin ClinicHalevra Brand Identity for a Concept Longevity and Skin Clinic
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Chirag's avatar
Chirag Singh
pro
• 8h
Halevra is a brand identity I designed for a concept longevity and skin clinic in Marylebone.
The mark is a tree’s growth rings. A tree keeps a record of every year it grows, which felt right for a clinic that reads your health early and follows it over time. The plum dot at the centre is the heartwood, and it’s the only colour the pattern ever gets.
For type, Source Serif 4 has the authority of a medical journal without feeling cold. Atkinson Hyperlegible Next was made with the Braille Institute for low-vision readers. Many members would be over 50, so being easy to read mattered more than looking like a spa.
The system covers the logo suite, a seamless pattern, logo motion, brand guidelines, stationery, signage, and web and app assets.
Brand DesignLogo Designbrandidentity
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