Winning the Amazon PPC auction doesn't always mean you're getting the best deal.
Many sellers unknowingly waste advertising budget because of:
❌ Poor campaign structure
❌ Irrelevant keywords
❌ Inefficient bidding strategies
❌ Lack of PPC optimization
Here's the reality:
Amazon ranks ads based on both bid and relevance.
💰 You don't necessarily pay your full bid—but without the right strategy, you can still pay far more than needed.
📉 Higher CPC = Lower Profit Margins.
The goal isn't just to win auctions.
The goal is to maximize profit while minimizing wasted ad spend.
A well-optimized PPC strategy can help you:
✅ Lower CPC
✅ Reduce ACOS
✅ Improve keyword relevance
✅ Increase conversions
✅ Scale profitably
If you're spending on Amazon Ads and aren't sure where your budget is leaking, I'm offering a FREE PPC Audit.
📩 DM me and I'll show you where you're overpaying and how to fix it.
ARTHADṚṢṬI — Amazon Sales Intelligence & Business Performance System
What started as an analytics project became an opportunity to build something closer to a real-world business reporting system.
I worked with Amazon sales data and took it through an end-to-end analytics workflow:
Raw Data → Data Cleaning → Transformation → Data Modeling → DAX → Power BI → Business Insights
What I worked on
• Data profiling and quality checks
• Cleaning & transformation using Power Query
• Handling missing and inconsistent data
• Business KPI development
• Data modeling
• DAX measures
• Interactive dashboard design
• Sales, product, fulfilment & geographic analysis
The final system provides visibility into:
→ Sales & revenue performance
→ Orders and units
→ Category & SKU performance
→ Fulfilment operations
→ Monthly trends
→ Geographic distribution
→ Interactive filtering & drill-down analysis
But the biggest lesson from this project was simple:
A dashboard shouldn't just look good. It should make the underlying data easier to understand and act upon.
I’m also available for dashboard projects.
If you have Excel, CSV, or other business data that is difficult to analyze, I can help transform it into a clean, professional and interactive dashboard.
Services I can provide:
→ Power BI Dashboard Development
→ Excel Dashboard Development
→ Data Cleaning & Transformation
→ Power Query Automation
→ DAX & KPI Development
→ Business / Sales Analytics
→ Interactive Reporting Systems
Whether you need a dashboard built from scratch, an existing report improved, or messy data transformed into something usable, I'm open to working on it.
Have a dataset or reporting problem?
Send me a message. Let's turn the data into something useful.
Brand Launch & Growth System | Live Events Concept (US)
Built and managed the full launch and growth system for a new live-events concept, taking it from an idea to profitable, recurring monthly events within the first 45 days.
I developed the brand identity, designed the customer experience, built the Framer website, created the event infrastructure, handled marketing and organic growth, produced the content, built the ticketing experience, and developed the backend systems needed to operate and grow the business.
The website was built around a CMS-driven event structure, allowing each monthly event to launch from the same system with its own landing page, event details, media, and purchase flow.
Instead of relying on a traditional third-party ticketing platform, I built a custom ticketing experience around common issues customers and event operators face with larger platforms. Customers could purchase directly through the brand, receive their digital ticket, and add it to Apple Wallet. Keeping the transaction within the brand also reduced third-party fees and revenue splits while giving the business greater control over the customer experience and first-party purchase data.
Customer acquisition was handled across both paid and organic channels. I managed Meta advertising, organic social growth, content strategy, photography, video production, editing, creative direction, and the ongoing promotion of each event.
Every ticket buyer and inbound lead was captured into an owned customer database. I built automated follow-up around that data for event reminders, early-bird releases, reviews, future promotions, and retargeting so each event contributed to the audience for the next one instead of starting from zero every month.
The operational side was built to be repeatable as well, including venue partnerships, vendor coordination, inventory planning, event logistics, and a documented run-of-show.
Within the first three events, the concept had already generated meaningful net profit and established a repeatable monthly model with positive unit economics. The broader system was also packaged with domains for three additional cities to support future expansion, licensing, or handoff.
What made this project valuable was the full scope of the build. The final system connected branding, web development, custom ticketing, Apple Wallet integration, paid acquisition, organic growth, content production, first-party customer data, automation, recurring marketing, and event operations into one working business system.
Nice work!
But the brightness of the environment and the sign boards could have been lesser and a bit more contrast in the background would make the product more prominent.