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A personal project built around a "sandblasted" aesthetic and advanced procedural materials.
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Playing around with a scroll-driven 3D animation in Framer.
The "3D" is actually just a video. The animation was made in Blender (not by me), then I exported it as a video and used a component that syncs the video playback with the scroll position.
Pretty cool way to get a 3D-like effect without embedding a real 3D scene.
The quality might look a bit off in places, but I think that's because the animation itself is pretty fast. I'll probably slow it down and see if that improves it.
I used the same setup for a 73-second Seedance film, with scroll controlling video playback. The tricky part was hiding the seams between generated clips so the scrub still felt continuous.
Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
Building a brand for what’s next? Let’s work together!
I love the animation 💙 Did you do it on AE?
Sound Design for @surge.sa 🌊☀️
Had a great time crafting the sound design for this summer-inspired reel, capturing the feeling of heat, ocean breeze, soft wind, and beach textures through SFX.
Immersive sound details to support the visuals and bring the summer vibe to life.
Thanks to @designed.byte and @surge.sa for considering Penrose Audio for this project 🤍
#SoundDesign #SFX #AudioPost #3DAnimation #Animation
Great work