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850CE is a self-initiated brand concept for a bespoke roastery. The project started as a landing page and grew into a full brand concept that evokes the tactile aspects of coffee rituals.
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Starting from a landing page tends to produce identities that only hold at hero-image scale, where you control the light — the 250g bag on a shelf is where it actually gets tested. Did the site's palette end up constraining the packaging, or did the brand work push back and change the site?
Very good point, and true in this case - I think to translate the entire aesthetic into real-world application I would need to think about designing the whole space, not just the packaging. The context, lighting, atmosphere, physicality of the experience would be necessary to...
The warm coffee-toned palette and soft-focus close-up make the tactile ritual feel tangible, while the oversized 850CE wordmark gives it a confident anchor. Nice move letting the brand grow from a landing page into a fuller identity system.
Thank you!
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