850CE is a self-initiated brand concept for a bespoke roastery. The project started as a landing ...850CE is a self-initiated brand concept for a bespoke roastery. The project started as a landing ...
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Juli's avatar
Juli Horvath - Levington
pro
• Sep 15
850CE is a self-initiated brand concept for a bespoke roastery. The project started as a landing page and grew into a full brand concept that evokes the tactile aspects of coffee rituals. Check it out
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Artur's avatar
Artur Mikhov
pro
• Sep 15
Starting from a landing page tends to produce identities that only hold at hero-image scale, where you control the light — the 250g bag on a shelf is where it actually gets tested. Did the site's palette end up constraining the packaging, or did the brand work push back and change the site?
Juli's avatar
Juli Horvath - Levington
pro
• Sep 16
Very good point, and true in this case - I think to translate the entire aesthetic into real-world application I would need to think about designing the whole space, not just the packaging. The context, lighting, atmosphere, physicality of the experience would be necessary to...
Rohan's avatar
Rohan Ahmed
pro
• Sep 15
The warm coffee-toned palette and soft-focus close-up make the tactile ritual feel tangible, while the oversized 850CE wordmark gives it a confident anchor. Nice move letting the brand grow from a landing page into a fuller identity system.
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Juli Horvath - Levington
pro
• Sep 16
Thank you!
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