Innovative Logotype Design for After Hours Studio Case StudyInnovative Logotype Design for After Hours Studio Case Study
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Some of the best creative ideas don't happen at your desk.
They happen during a late-night walk, in the shower, while commuting, or in the middle of doing something completely unrelated.
That's the thinking behind After Hours Studio, a creative design studio built around the idea that creativity doesn't conform to a 9-to-5 schedule.
For the identity, I wanted the wordmark to reflect the creative process itself, the journey from rough, imperfect ideas to refined outcomes. Organic, playful curves represent experimentation and spontaneity, while structured letterforms introduce clarity, discipline, and direction.
Check out the full case study here.
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