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Had a lot of fun branding Strato Lab, a SaaS for asphalt and road engineering labs.
Not the most obvious “cool” category, which is exactly what made it interesting. The goal was to take something that could feel technical and dry and turn it into a brand that’s sharp, structured and actually attractive, even outside the niche.
Here’s how it turned out.
Bold choice taking the least cool category and making it sharp. Strato Lab works because the S reads like a road marking, so the logo is the industry. Contrarian take: boring niches are the best briefs, nobody has done the obvious thing yet and clients pay for that clarity.
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Mary Jane — Bar Stool Product Landing Page 🪑✨
A refined product landing page concept for a modern furniture brand, built around one statement piece
The design combines warm neutral tones, oversized typography, and editorial layouts to give the bar stool a premium, design-focused feel
Special attention was given to:
• Product-first composition
• Clean editorial typography
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• Product details and features
• Video and 3D presentation
• Responsive mobile layout
The result is a simple, elegant experience that keeps the product at the center while giving the brand a distinctive visual character 🤎
Nice work
Mockups are great, but when presenting a visual identity to clients, we always include a slide explaining the thinking behind the logomark and connecting it back to the strategy.
It makes feedback and further revisions so much smoother too
You've tasted the chocolate. Now, you want to see where it grows 🌳
Meet Nasam-it Farm, a family cacao farm in the Philippines, planted in 1960 by a grandfather who was told tobacco would pay better. His granddaughter brought the grove back as a bean-to-bar brand. Nasam-it is Ilocano for "sweet." The problem: Mimi spends her days fermenting, drying, and roasting, not on her phone 24/7, so inquiries go unanswered. Every missed message is a lost visit, and lost income for the farmers who tend the farm.
So I designed and built a booking experience in that answers for her. Guests explore the farm in 3D, see what's happening this season, and choose a farm tour, a bean-to-bar workshop, or a volunteer day. The price updates as the group grows, a 30% deposit holds the date, and they're confirmed without a single message. By the time Mimi is back from the grove, the bookings are already waiting.
I started with her, not the screens: her schedule, her signal, the quirks of a real farm (harvest-only volunteer days, group sizes, deposits to stop no-shows). The look comes from the farm itself, with cacao-pod maroon, banana-leaf green, and copy that sounds like a place rather than a platform.
Check it out: https://nasam-itfarm.lovable.app/
Booking made sweet! 🍫 #lovablechallenge
im obsessed with the colors 🔥