Does an AI brand still need to look like an AI brand?

Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.

We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.

The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.

As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?

Full case study below 👇

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Great design it feels alive 🎉🎉❤️❤️

Next intelligence. A brand you can feel. Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt. Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce. Five modules. One W. A simple idea at the heart of the identity: working as one. I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully. Here’s hoping this is just the first chapter of an exciting journey with him and his team.

👍 nicely done