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𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐛𝐥𝐞𝐦
Marketing teams lacked visibility into regional campaign performance and ROI, making budget decisions slow and largely based on guesswork.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧
Built a multi-page Power BI report integrating campaign, region, and ROI metrics across Online, Social, Stores, and Outlet channels — with interactive maps, KPI gauges, and custom report-page tooltips.
𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
- Region A generated 35% higher ROI than the company average
- Campaign Type B underperformed by 18%, flagging it for review
- The top 10 markets contributed roughly 70% of total revenue
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐦𝐩𝐚𝐜𝐭
- Enabled faster, evidence-based budget allocation through one centralized performance view.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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