Enhanced Marketing Insights with Power BI: Boost ROI and EfficiencyEnhanced Marketing Insights with Power BI: Boost ROI and Efficiency
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Harshil Trivedi
ā€¢ Jun 30
šš®š¬š¢š§šžš¬š¬ šš«šØš›š„šžš¦ Marketing teams lacked visibility into regional campaign performance and ROI, making budget decisions slow and largely based on guesswork.
š’šØš„š®š­š¢šØš§ Built a multi-page Power BI report integrating campaign, region, and ROI metrics across Online, Social, Stores, and Outlet channels ā€” with interactive maps, KPI gauges, and custom report-page tooltips.
šŠšžš² šˆš§š¬š¢š š”š­š¬ - Region A generated 35% higher ROI than the company average - Campaign Type B underperformed by 18%, flagging it for review - The top 10 markets contributed roughly 70% of total revenue
šš®š¬š¢š§šžš¬š¬ šˆš¦š©šššœš­ - Enabled faster, evidence-based budget allocation through one centralized performance view.
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Creatives on Contra have earned over $150M and we are just getting started