Crosswind Flight Academy | Aviation Training Platform Crosswind is a modern digital experience fo...Crosswind Flight Academy | Aviation Training Platform Crosswind is a modern digital experience fo...
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Crosswind Flight Academy | Aviation Training Platform
Crosswind is a modern digital experience for a flight academy based at Falcon Field in Mesa, Arizona. I built the platform to transform the traditional flight-school website into something that feels aspirational, premium, and designed around the excitement of becoming a pilot.
The experience guides prospective students from discovering the academy and exploring flight training options through understanding the path toward earning their license. I focused heavily on visual storytelling, clear information architecture, responsive behavior, and conversion-focused UX that makes taking the first step toward flight training feel straightforward.
The result is a fast, immersive aviation website that balances strong visual direction with practical usability, giving Crosswind a digital presence that feels as polished and exciting as the experience it sells.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙