Innovative Typography & Bold Branding: Explore 'That Guorl'

Innovative Typography & Bold Branding: Explore 'That Guorl'Innovative Typography & Bold Branding: Explore 'That Guorl'

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Kirti Ojha

• 1h

If I had a brand, this is probably what it would look like.

Lately I've been experimenting with customized typography, playful forms, bold color contrasts, and pushing my design style beyond what I'm comfortable with.

"That Guorl" is a small exploration of personality driven branding: fun, loud, unapologetic, and memorable.

Still learning, still experimenting, but I'm enjoying the process of turning simple words into visual identities.

#LogoDesign #Typography #BrandIdentity #GraphicDesign #CreativeProcess #DesignExploration

logodesign Typography branding Logo Design Graphic Design Adobe Illustrator

Anita Autorino

max

• Jun 11

Should brands be beautiful, or impossible to ignore?

When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.

Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.

That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.

As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?

neobrutalism Adobe Illustrator brandidentity Logo Design Brand Design