TOSOO, from Figma to a live Webflow website. A new case study for a Swiss company working in slee...TOSOO, from Figma to a live Webflow website. A new case study for a Swiss company working in slee...
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I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.
The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?