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Led comprehensive digital marketing efforts for GlowRecipe.com spanning SEO, Google Ads, social media optimization, and paid social advertising. Enhanced organic search performance through strategic keyword targeting, on-page and technical SEO improvements, and backlink acquisition. Designed and managed Google Search and Shopping campaigns to maximize relevant traffic and revenue. Optimized social media profiles and content for better engagement, and executed high-performing paid social campaigns to expand brand reach, drive qualified traffic, and boost conversions. Data-driven optimizations ensured continuous improvement in visibility, engagement, and revenue growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Want more sales for your brand? Meta Ads alone may not be enough.
Imagine this:
You launch high-quality Meta Ads.
A good creative. The right audience. A strong offer. A CTA leading directly to your website.
The person is interested and… doesn’t buy.
And this is where it gets interesting: 72% of internet users use social media to research brands and products before making a purchase.
This means that social media is no longer just a place where a brand “maintains a beautiful page.” It is part of the customer journey to purchase.
A person may see your ad → visit your website → open Instagram → watch Reels → look for reviews → see UGC → see how real people use the product → make sure the product actually solves their problem → and only then make a purchase.
That’s exactly why high-quality Meta Ads are not enough.
This is where content comes in.
ORGANIC CONTENT
UGC that:
→ builds trust
→ shows real experiences
→ addresses the audience’s problem
→ shows the product in real life
→ uses humor and everyday situations
→ shares interesting facts
→ shows results
→ addresses the customer’s doubts
For example, a brand can create a UGC video around a relatable everyday problem and play it out through humor. Does the video perform well organically?
You can promote it further.
So first, we look at what content actually resonates with the audience, and then we amplify it with paid advertising.
It becomes: Attention → Interest → Awareness → Trust → Consideration → Purchase.
And Meta Ads work a little differently.
The goal here is more specific to drive the person to take action: A click. A lead. A purchase.
That’s why these things matter: audience + offer + creative + CTA + landing page + advertising strategy.
But advertising can bring a person to your brand.
Content should help them believe in that brand.
Because a potential customer wants to see:
— real people;
— real reviews;
— the product in use;
— real results;
— proof that the product solves the problem;
— and, ultimately, an answer to the question: “Can I trust this brand?”
And now the question for brands:
How many sales are you potentially losing by bringing people to your brand through advertising, but not giving them enough reasons to trust you afterwards?
That’s exactly why a content creator is not just someone who makes beautiful videos.
They create the kind of content that helps a brand take the customer from: “I’ve seen this brand” to “Okay, I’m ready to buy.”
That’s why a strong strategy today is not about choosing between UGC or Meta Ads. It’s: UGC + Organic Content + Meta Ads + Strategy.
Content creates attention and trust. Meta Ads scales what works.
This is exactly what I do — all-in-one.
I’m ready to help you scale with high-quality, engaging content that drives brand awareness and sales.
I completely agree. These days, you can't succeed in sales without a comprehensive approach.
I Just Created GLOW2GLOW BERRY SODA 🍒✨
A beauty campaign concept for a Berry Soda Lip Serum, combining product styling, visual identity, and social media design into one cohesive visual experience.
I explored rich berry tones, glossy textures, cherries, and beauty-focused visuals to create a playful yet premium campaign that makes the product stand out.
🎨 Designed by me | Product & Social Media Design
What do you think of the creative direction? Drop your thoughts below! 🙌
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I’m currently available for freelance projects in B2B Content Writing, Website Copywriting, Content Strategy, and SEO Content.
Over the past 10+ years, I’ve worked across journalism, digital marketing, public-sector communications, and international web content. Most recently, I spent more than three years working fully remotely in English for a UK tech company, where I helped deliver content for 500+ business websites.
A few areas where I can help:
Website copy and rewrites
B2B blog posts and long-form content
SEO content
Landing pages
Email and campaign copy
Content repurposing
Editorial planning and content strategy
Turning complex or technical information into clear, audience-focused content
I’ve also written 50+ long-form SEO articles across multiple industries and worked with clients and businesses in the UK, US, and Brazil.
I’m especially interested in working with B2B companies, SaaS brands, professional services firms, and growing businesses that need clear, strategic content without unnecessary fluff.
I’m available to take on new projects now.
If you’re looking for a writer who can combine strong writing with strategy, structure, and editorial judgment, feel free to reach out.
Portfolio available on my profile.