If people can't describe what you do in 6 words,

they'll never refer you.

They like you. They just can't repeat you.

That's a positioning problem, not a talent problem.

 

Here's why the number matters:

 

Referrals happen inside a 10-second gap in someone else's conversation.

"Do you know anyone who...?"

 

Whoever comes to mind in that gap gets the work.

Usually that's the person with the simplest sentence attached to their name.

 

Not the best portfolio in the city.

So try it right now.

Say what you do out loud. Count the words.

If you needed 20, cut with these 3 rules:

 

1. Name the person, not the industry

"I work with brands" becomes "I write for dental clinics"

2. Name the outcome they'd brag about

Skip your process. Keep the result they'd repeat to a friend.

3. Delete every word that could describe 400 other people

Strategic. Data-driven. Storytelling. Solutions. Nobody passes those along.

 

The template:

I help [who] [get specific outcome].

Six words. Boring on purpose.

 

"I help dentists fill empty Tuesdays."

"I write SEO pages that rank."

 

(Six words is brutal. That's the point.)

If you can't compress it, nobody else can either.

Impressive sentences get compliments. Repeatable ones get referrals.

 

What are your 6 words?

Drop them below and I'll tell you which one to cut.

“Repeatable beats impressive” is the real takeaway here. 🔥 Simple positioning is underrated.

Logo Suite designed for Annie Bakery — a local bread bakery. ©2026

The suite holds together because the script wordmark, the AB monogram, and the round badge all carry the same wheat detail, so it reads as Annie Bakery whether on a storefront or shrunk onto a cap. The dark green with mustard is also a warm artisan pairing that dodges the usual beige bakery cliche.