The first is a tall dark bottle on purple marble, black olives and a silver spoon of oil beside it, gold light raking across a plum wall, fine serif headline.
The second is a square green bottle on a yellow stone block, green olives on the branch, a small dish of oil, leaf shadow across yellow, heavy black sans.
One sells the reserve. The other sells the season.
The first is a yellow kettle with a brass base on an aubergine block, a cut circle behind, hard light splitting the wall, condensed cream type at the top left.
The second is the same kettle in bone on travertine, scalloped stone behind, white blossom at the left, blurred shadow of leaves across the wall.
One sells the design. The other sells the morning.
The first sits on wet black stone, acid green display type at the top, two call out panels along the bottom edged in the same green, light raking from the left.
The second floats against brushed silver, three glass panels around it holding the detail shots, the wordmark large in white across the base.
One sells a tool. The other sells a specification.