The pivot from the real product bottle into that geometric particle animation is a smooth way to move from proof to brand world. Was Innerceuticals specifically asking for that split, ground it in the actual product first then get conceptual after, or did that pairing come together in the edit?
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.