Unveil the Luxury Esports Order: FINAL EDIT by CapCut Design

Unveil the Luxury Esports Order: FINAL EDIT by CapCut DesignUnveil the Luxury Esports Order: FINAL EDIT by CapCut Design

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Ayesha Izzat Ali

• 1d

Introducing FINAL EDIT — CapCut reimagined as a mythical luxury esports order where chosen creators wield the power to edit reality itself.

Every world has a final cut.

What I built: → Complete brand identity & logo → Character card — The Editor → Premium merch collection (jersey, hoodie, phone case) → App landing page UI → Brand style guide → Campaign posters & key visuals

Tools used: → CapCut Design Studio (AI Agent for all designs)

Challenge: #CapCutDesignStudio Direction B : CapCut as a Persona

capcutdesignstudio caput esports

Mmenyene Tom

• May 29

Theme: Reimagine CapCut

I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".

In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.

The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.

THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.

"We don't cut hair. We edit you."