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CapCut DesignStudio Challenge
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My CapCut DesignStudio Challenge Submission.
My chosen category (after some thought) is the CapCut as a Different Industry. My take is an interpretable one of a very recent past alternate timeline, in some how rapidly developed now, or a very soon future timeline of CapCut being a company that allows you to change what you are wearing and your surroundings in real time after a little R&D. The category though is a Different Industry because the focus is on the actual product which is user being able to tap their phone to generate something entire new and real than what CapCut does currently.
Tis is really what the people would want now and felt this was a natural extension for the CapCut brand and parent company with their recent product focuses.
Brand personification is such an awesome creative use case for AI.
Here's how I imagine CapCut would look like as a person.
Using CapCut's own Design Studio I created KAI. 👩🎤
KAI is animemaxxing digital human built entirely around CapCut's brand DNA. It's designed to live on socials delivering new CapCut feature drops, cool template releases, creator roasts, trend intel, and more.
I started with CapCut brand audit, then built the character brief inside Design Studio, went through multiple character and style iterations, and landed on a brand persona with visual identity and character attributes ready to be presented as a real creative brand / marketing direction.
Work title: KAI / CapCut Brand Persona
Direction: Brand Persona / Character Design
Created by: Kristine Vilnite / @kristinevilnite on X
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