Transforming Strafrutta: A New Digital Presence & UX RedesignTransforming Strafrutta: A New Digital Presence & UX Redesign
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Emanuele's avatar
Emanuele Di Cecca
• 14h
I decided to participate in the @GiveItAGlow challenge by @Base44 on Contra with a project focused on giving a real local business the digital presence it deserves.
For this challenge, I chose Strafrutta, a fresh fruit business that sells high-quality products directly to customers.
The before: Their website didn’t communicate the quality, freshness, or green identity of the brand. The homepage mainly showed the location, with little storytelling or emotional connection. The shop experience felt outdated, difficult to use, and had a poor UX that created friction during the buying process.
The after: I redesigned the entire experience into a modern, vibrant, and user-friendly platform.
The homepage combines Base44’s clean and structured design language with interactive 3D elements, bringing fruit products to life while maintaining excellent responsiveness across desktop, tablet, and mobile. I introduced warmer colors, premium product photography, and a more welcoming visual identity to reflect the quality of Strafrutta’s products.
The shop experience was rebuilt with a focus on usability, allowing customers to easily browse products, use filters, and complete their purchase journey smoothly.
But the goal wasn’t only a better-looking website — it was creating a tool that helps the business operate better.
I added: 🍌 AI chatbot assistant “Mimmo” A lead-generation assistant that collects customer requests, understands their needs, and sends qualified messages directly to the admin team for follow-up.
📦 Admin management system A dedicated dashboard where Strafrutta can:
Manage orders
Track customer requests from the chatbot
Update, add, or remove products
Manage stock availability
⭐ Digital loyalty card Customers can track their purchases, monitor their progress, and see how close they are to unlocking their next reward.
The result is a platform that connects customers directly with Strafrutta while giving the business modern tools for sales, customer support, inventory management, and retention.
The main pages include:
Home
Shop
Loyalty program
Order management
Stock management
Lead management from the AI chatbot
The project is live: https://strafrutta.base44.app/
I hope this challenge goes well because my next step would be presenting this solution directly to Strafrutta and helping them bring this experience into their real business.
Before & after screenshots and platform walkthrough included.
#GiveItAGlow @Base44
base44giveitaglowchallengeUX DesignBase44
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Emanuele's avatar
Emanuele Di Cecca
• 5h
Here's my 8-part thread showcasing my #GiveItAGlow entry built with @Base44: 👇
https://x.com/edcfromitaly/status/2076698187079811441
Faadil's avatar
Faadil Boussari
• 14h
Great transformation. The redesign is strong, but the real value is in the operational layer, chatbot, stock management, orders, and loyalty all working together. Really solid project 👏. Good luck
Emanuele's avatar
Emanuele Di Cecca
• 12h
Hello Faadil, thanks a lot! Good luck to you as well :)
Faadil's avatar
Faadil Boussari
• 3h
Thank you! Your project has a lot of depth, and I hope you get the opportunity to present it directly to Strafrutta. Good luck with the judging as well!
Sergey's avatar
Sergey Bertagnini
pro
• 13h
Italian friend, really like the website right now more for sure. The bananas spinning are a touch of magic. Let's support each other, wish you the best for this challenge!
Emanuele's avatar
Emanuele Di Cecca
• 12h
Ciao Sergey, thanks a lot, I really appreciate your comment!
I would have made a better presentation showcasing all the features, but I was so focused on making sure all the 3D elements were moving as planned across desktop, tablet, and mobile, while polishing all the little...
Sergey's avatar
Sergey Bertagnini
pro
• 12h
Yes, I have done all the video in the last hour and it felt like rushing to save my life after 3 days of work aahhaah Good luck again
Faraz Ahmed's avatar
Faraz Ahmed Baloch
• 4h
Exceptional work. Keep creating
Emanuele's avatar
Emanuele Di Cecca
• 1h
Many thanks, Faraz! I'll do it! I really appreciate your kind words! :)
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