A social media launch kit for SalesKick, a SaaS that helps sales teams cut no-shows and lift show rates. They were starting their social presence close to scratch and needed to look consistent and credible fast, without a full content team behind it.

So I built more than a batch of posts. I designed a complete system: a brand voice, platform-specific styling for LinkedIn versus Facebook and Instagram, content pillars, a realistic posting cadence, and modular templates for features, stats, and testimonials. On top of that, a set of finished example posts across formats, static graphics, carousels, and short-form video concepts, plus a simple week-one rollout plan.

The result is a presence the team can run on their own: lean, on-brand, and built to stay consistent week to week.