When it comes to design, every visual choice made should serve a purpose. A simple GIF with sequential icons should be able to tell a story.

When determining clarity, I ask myself, "If I share assets without context, can at least 7 out of 10 people understand what it’s communicating? Can they grasp the fundamentals (what it's about and who it’s for) without needing further explanation?" A bonus is how well it invokes curiosity.

If so, good. This question helps me decide what assets are included in my work based on how it fits into the project's story. Good intentional design allows visuals to speak in the absence of words.

I like this approach. If a visual can communicate the idea without needing extra explanation, it makes the design much more effective and memorable.