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They came back for a second project, that's the only review that matters.
Premium wasn't enough for ListLift. The full Webflow redesign leans on image-led layouts and B2B clarity to make the brand feel as high-end as its offer.
Pure perfection
ā¢ 18h
A repeat client is the real measure. The image-led B2B layout approach makes sense for ListLift, it positions the offer as premium before the copy even needs to work.
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Hey everyone! š
It's been a while since I shared one of my recent projects, but this one definitely deserves some attention.
I had the opportunity to design and develop a website for Matt Formston, an incredible athlete, keynote speaker, and someone who continues to inspire people around the world. Since the client has visual impairments, accessibility played a major role throughout the entire project, ensuring the website is easy to use not only for Matt but for people with similar needs as well.
Another thing I'd like to highlight is the website's performance.
There's often a misconception that websites packed with animations, videos, and interactive elements have to sacrifice performance. This project proves otherwise. With the right planning, development approach, and optimization techniques, it's possible to achieve PageSpeed scores above 90 on both mobile and desktop without hacks, shortcuts, or relying on third-party optimization services.
The project was built in Webflow and features a fully CMS-driven architecture, reusable components, Shopify integrations, custom forms, and custom animations, while still maintaining excellent performance and accessibility standards.
You can check out the full case study below, and I'd love to hear your thoughts! š
Nice work
Working on a new website for bem, would you like to see the brand identity behind it?
Yeah sure I will love to
Proud to share my submission for the #configMakeathon š¦
Design has one job ā make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" ā taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture ā three distinct experiences working as one:
š³ļø Results Explorer ā A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
š§¬ Personality Quiz ā A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
šæ Conservation Narrative ā A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful ā where design isn't decoration, it's the strategy itself.
š Prototype:Prototype
Built with Figma Ā· Figma Make Ā· MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
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