I’m working on a new project. About a year ago, I designed a landing page for an event. Now, I’m translating that design into Framer to challenge myself.

#webdesign #landingpage #framerdesigner #figmadesign

Nice design

Building can be the safest place for a founder to hide. I have caught myself doing this.

When the business side gets uncomfortable, it is easy to retreat into the product. Fix another feature. Rework a flow. Make something cleaner.

That work is real. It also happens to be controllable. The market is not. The market can tell you the positioning is wrong, nobody is seeing it, nobody cares enough yet or you actually have to sell.

Sometimes the next feature is progress.

Sometimes it is avoidance dressed up as productivity.