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I rebranded a local restaurant for fun! Celina Wine Store is a long-standing food spot in my hometown, known for its pizza and nostalgia. I felt the brand could use a little update to bring some life into how they show up. See the full project on my profile!
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We partnered with HRM to design and build a complete brand and digital experience for their PEO/EOR platform focused on #Mexico.
The challenge was bringing structure and clarity to a broad operational offering spanning payroll, compliance, HR, and employee benefits.
We developed a refined visual system, clear information hierarchy, and a more cohesive digital experience designed to communicate trust, precision, and enterprise-level credibility.
This is so clean
Guys please help me decide which version is better. I'm working on my own branding "imsparrow" and can't decide. Which do you think looks better?
46 voted
66%
24 voted
34%
70 votes
Closed
The v2 is more better i think
Seeing a lot of people roasting Spotify’s disco-ball logo… and honestly, I get why.
From a pure logo-design perspective, it technically breaks a lot of the things designers are trained to protect: clarity, simplicity, scalability, or even just using the right green, etc.
But I actually don’t think Spotify’s disco-ball logo failed because of the design.
I think it failed because most people saw it with zero context.
Spotify is recognizable enough that they can stretch their identity and do something playful/cultural like this without losing brand recognition.
The problem is that most of us didn’t experience it as part of an anniversary campaign.
We just opened our phones and suddenly Spotify looked different lol.
So instead of feeling intentional, it felt random.
And honestly, that’s such a good reminder that branding isn’t just about the visual itself, it’s about the rollout, the storytelling, and the order people experience things in.
I genuinely think if Spotify had introduced the campaign world FIRST:
the visuals, motion, playlists, nostalgia content, anniversary storytelling, etc.
…and THEN updated the logo…
people probably would’ve reacted more positively.
Because people are usually way more open to change when they understand the reason behind it.
Curious what other designers think though:
Was the issue actually the logo, or just the way it was introduced?
And how far can a brand stretch its identity before recognition starts breaking?
That’s honestly the more interesting branding question to me than whether the disco ball itself is “good” or “bad.”
100% this. The issue wasn't the disco ball; it was the sequencing. We experienced the punchline before the setup! When you change an icon that people muscle-memory click twenty times a day without setting the stage first, it’s always going to feel jarring.
Such a great reminder that branding is 50% visual and 50% storytelling.
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