Which pack would you grab at the till?

One is cool and precise: brushed steel tin on a blue plinth, a lit circle behind it, white pellets suspended in a slow arc under one hard beam.

The other is loud and playful: translucent pink case shaped like the fruit, lime green set with an arched recess, seeded cubes tumbling around it in flat bright light.

One sells control. The other sells fun. 👇

#brandconcept #packagingdesign #artdirection

Would have preferred frost having the melts casing

For this project, the Contra community chose these colors and the concept featured in this post: https://on.contra.com/ppTKmT

Now we’re moving forward. In one of the two animations, we’re thinking of showing the frames more clearly and adding a methane gas effect, but the client disagreed with us, so we decided to let the Contra community decide.

Option 1 For me