The Rise and Fall of Nokia: A Brand Strategy Case StudyThe Rise and Fall of Nokia: A Brand Strategy Case Study
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In 1865 they made paper. In 1902 they made rubber boots. In 1998 they were the #1 phone brand on earth. By 2013 it was over. Four pivots. One mistake. Swipe to see what killed Nokia 👉 #brandstrategy #nokiastory #brandbreakdown #marketingstrategy
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