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Perlino by Priscilla Valles š“š¤
One of my favorite projects to date.
Perlino is a luxury hair extension brand founded by celebrity hairstylist Priscilla Valles. My role was to translate the brand's visual identity into a premium Shopify experience that balanced storytelling with conversion.
Every detail, from the editorial-inspired layouts to the customer journey, was designed to feel refined, intentional, and true to the brand. šš»
#clientproject #celebritybrands
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generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)
adorable!š„¹
Really clean UI. That gradient card against the dark mockup scene looks sharp, makes a finance app feel a lot less boring.
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?