The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Men over 40 quietly Google their foot problems. That one line reorganized a whole site.
Three weeks into Men's Sole Revival, the spreadsheet stopped agreeing with the interviews. Men weren't shopping for insoles. They were reading, late, alone, trying to figure out what was wrong before admitting it to anyone.
So the e-commerce plan went in the drawer. The site became editorial: a five-minute self-check, no email required, 40 guides, and an assistant that only answers from those guides.
Live at menssolerevival.com. Full case study at barreiro.com.
Letting the spreadsheet disagreeing with the interviews kill the e-commerce plan takes real nerve. The five-minute self-check as the homepage is such a smart trust-first funnel.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
36 voted
90%
4 voted
10%
40 votes
Closed
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
Redesigned the ModaZ fashion e-commerce storefront with a clean, modern shopping experience focused on product discovery and brand presentation. The project included a refreshed homepage, curated product collections, new arrivals, best-selling sections, and responsive layouts.
I also focused on improving navigation, product visibility, and the overall shopping journey to create a more engaging online store.
Have a fashion brand that needs a storefront upgrade? Let's talk.
I love the layout. Impressive work