Build a Strong Brand with a Layered Strategic Approach

Build a Strong Brand with a Layered Strategic ApproachBuild a Strong Brand with a Layered Strategic Approach

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Raja Karmani

• Feb 3

I build Brands in 5 layers:

1. Strategy → clarity before creativity

2. Messaging → what you stand for, in words

3. Visual Identity → what people see

4. Brand Experience → how people feel

5. Brand Systems → how everything stays consistent

Brand Design brandidentity brandidentitydesign

Keileth Castillo

pro

• Mar 13

SensorIA — Brand Direction I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.

Brand Design Brand Strategy Figma

Chantal Jemmott

pro

• Mar 14

How do you rebrand in a market where everyone says the same thing? 🧠

This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚

3 key design decisions:

1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.

2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.

3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?

rebrand packaging beveragepackaging

Anita Autorino

max

• Mar 16

Looks amazing! Such a smart rebrand!

Kevin Craft

• Mar 13

Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement. ⁠

https://www.instagram.com/p/DURondyElbK/?img_index=1

Brand Design branddesigner brandidentitydesign