Repositioned Greek Car-Rental Platform, Benchmarking SixtRepositioned Greek Car-Rental Platform, Benchmarking Sixt
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A Greek car-rental platform called itself a marketplace, so buyers filed it with stranger-to-stranger apps. We moved it to car rental. Now its benchmark is Sixt.
The founder:
“Great work across the board and a very responsive great designer with excellent communication skills.”
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Maryam's avatar
Renaming 'marketplace' to 'car rental' just to pick a tougher rival is bold. Positioning is choosing who you get compared to.
Tabish's avatar
Great example of how one word in the positioning changes who you get compared to. Moving the benchmark to Sixt is a big upgrade.
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