A new case study I just finished working on; Creatives oasis is a creative-led community built to...A new case study I just finished working on; Creatives oasis is a creative-led community built to...
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Creatives oasis is a creative-led community built to help creative professionals in tech grow their skills, expand their networks, discover opportunities, and build meaningful relationships with other creatives.
For this project, I developed the logo, brand's guidelines and visual identity system in line with brand purpose, values, vision and mission.
Full case study on my profile. What do you think? 👀
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.