Advanced Night Repair — Concept Campaign for Estée Lauder A concept campaign for Estée Lauder's i...Advanced Night Repair — Concept Campaign for Estée Lauder A concept campaign for Estée Lauder's i...
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German Chernyshev
• Mar 26
Advanced Night Repair — Concept Campaign for Estée Lauder
A concept campaign for Estée Lauder's iconic Advanced Night Repair serum — one of the bestselling skincare products in the world. The goal was to match the brand's editorial aesthetic: cool, luminous, and precise. The series moves from intimate model application to still-life product detail, capturing the serum's texture, colour, and glass bottle through close-up compositions on stone and blue-toned surfaces.
All visuals were AI-generated using Midjourney with prompt engineering tailored to Estée Lauder's existing visual language — gold accents, deep amber tones, and that signature dropper mid-pour. Branded and sequenced as a social-ready carousel.
📸 View on Instagram: https://www.instagram.com/p/DUJydZkEWcA/
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