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Supermarket Sales Intelligence Dashboard
Designed an interactive Tableau dashboard to help retail businesses monitor sales performance, customer behavior, and product profitability. Using SQL and Tableau, I transformed raw transaction data into actionable insights through KPI tracking, revenue analysis, product performance monitoring, and customer segmentation.
Key insights included identifying top-performing cities, highest revenue-generating product categories, customer purchasing trends, payment method preferences, and peak sales periods. The dashboard enables business stakeholders to make data-driven decisions on inventory, marketing, and sales strategy.
Tools: Tableau, Excel, Data Visualization, KPI Reporting
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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DataStory turns any CSV into a visual story your audience can actually understand. Upload data, pick your audience — Business, NGO, Student, or Social Media — and instantly get charts, AI insights, and a narrative in the right tone.
🔗 Live App: gloss-pink-92515363.figma.site
Built with Figma Make + Supabase.
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DataStory turns any CSV into a visual story your audience can actually understand. Upload data, pick your audience — Business, NGO, Student, or Social Media — and instantly get charts, AI insights, and a narrative in the right tone.
🔗 Live App: gloss-pink-92515363.figma.site
Built with Figma Make + Supabase.
A store made $2.3M in revenue and was still losing money. Here’s where it was going wrong.
I built a Sales & Profit Analysis dashboard covering 4 years of data
And the numbers told a story revenue alone would never show.
The findings:
📍Furniture had $740K in sales but only $20K in profit
📍Tables and Bookcases had negative margins which means selling more meant losing more
📍The South region was bleeding compared to every other region
📍Technology was quietly carrying the entire business
The fix wasn’t complicated once the data was clear:
✅Reduce Furniture discounts and renegotiate supplier costs
✅Invest more in Technology since it’s already winning
✅Study the West region and replicate it in the South
That’s what a good dashboard does.
Not just show numbers
It shows you exactly where to act.
This dashboard was built with Power BI.
The hardest part was knowing which questions to ask before touching the tool.
What’s one business decision in your industry that data could make obvious but most people still make on gut feeling?
Thank you
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