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We just finished https://ozurapay.com/ design and implementation.
Most B2B homepages are built for one buyer and sold to three.
Nobody decides this. It just happens, and it usually happens in favour of whoever the founder used to be.
A homepage should answer three questions before the visitor does any work. Which of these people am I? What does this do for me specifically? What do I look at to know it's real?
Try it on yours. Can a reseller tell in two seconds the page is for them and not for the enterprise buyer?
Can a developer find an endpoint before they find a testimonial?
Does the person signing the invoice see a number that means anything to them?
If it's no to all three, you don't have a copy problem. You have a page designed for one reader and shipped to three.
We just finished OzuraPay. Payment orchestration, sold to ISOs, enterprises and developers at once.
The three cards under the hero don't describe the buyers. They show each one their own screen: a residual list, transaction volume, a 200 OK.
Hey! Really loved your approach. Can i work with you?
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This is the kind of experience I love building where motion isn't just there to look cool, it becomes part of the storytelling.
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Okay this is such a fun concept, scrolling as camera movement instead of just scroll-triggered fades. Frame by frame instead of scrubbing video is a smart workaround. Did you run into any performance issues getting it smooth on lower-end devices?
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This is the in context example.