Turning a voice-over script into a visual story, frame by frame.

I was brought on to storyboard a 70-second intro video for a B2B SaaS product in construction estimating. The script followed one estimator's night: spreadsheets, a costly near-miss, the pressure of tight deadlines, before landing on the product as the solution.

Swipe through a few storyboard frames from the process; the final video runs right before the product demo.

Since then, other teams have referenced this video as the intro style they'd want for their own product. Always a nice thing to hear as the person who drew every frame.

Swipe through a few storyboard frames from the process; Full case study 👉 https://contra.com/p/6ENbOQ3F-line-art-storyboard-and-character-design-for-b2-b-saa-s-intro?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=elvira_zakharova_lcnj1o9m

Do you lean into minimal line-art for storytelling, or prefer a more detailed illustration style?