Engaging Kids Nutrition Storybook Campaign for Good MonkEngaging Kids Nutrition Storybook Campaign for Good Monk
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Good Monk — Berry Monsters: Kids Nutrition Campaign
A children's storybook spec campaign for Good Monk's Mixed Berry Kids Drink.
The brief I set myself: How do you sell nutrition to a child who thinks vegetables are monsters — without lying to them?
The insight: Kids don't hate fruits because of taste. They hate them because their imagination decided fruits are suspicious. So I went inside that imagination.
Three berry monsters — Strawberry, Raspberry, Beetroot — appear as terrifying shadows in a child's bedroom. Each one carries a gift: immunity, brain health, strong bones. The child's fear becomes curiosity. Curiosity becomes trust.
The product enters through the mother — invisibly, quietly, exactly as Good Monk promises.
Deliverables: 9-slide visual carousel — copy, illustration direction, character design, emotional arc.
Active interest from Good Monk's partnerships team.🙌
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