Building a visual world across four iconic brands. 🥤

A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.

The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.

What I worked on: — Social media design — Campaign visuals — Event logo & visual identity — Art direction

More of my branding, packaging and social design work on my profile.

Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?

A bold graphic design exploration for 1286 CRAFT, built around expressive typography, editorial layouts, poster design, and experimental visual composition.

The project combines strong typographic hierarchy, layered textures, geometric elements, and high-contrast graphics to create a distinctive campaign system. Each composition was designed to work as part of one cohesive visual language while maintaining its own energy and character.

Graphic Design • Typography • Poster Design • Editorial Design • Art Direction

The yellow crop line through the portrait makes the editorial cut feel deliberate. Huge TYPE sitting against the torn MOVE poster is the contrast that holds the system.