I created this AI UGC skincare project to demonstrate how skincare products can be presented through engaging, relatable, and visually appealing user-generated content. The concept was designed to capture the attention of viewers while keeping the product at the center of the content.

For this project, I focused on creating a natural UGC-style experience that feels personal and easy to connect with. The content introduces the skincare product, showcases it in a lifestyle setting, and communicates its key features in a simple and engaging way. I used AI-powered creative techniques to develop the visuals and overall presentation while maintaining a clean, modern aesthetic that fits the skincare and beauty industry.

The goal was to create content that a skincare brand could use across platforms such as TikTok, Instagram Reels, and other short-form social media channels. I focused on strong visual storytelling, an attention-grabbing introduction, clear product presentation, and a style that feels authentic rather than overly commercial.

This project showcases my ability to develop AI UGC concepts, create beauty-focused visual content, and transform a skincare product into social-media-ready creative that can help brands connect with their target audience.

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CapCut is the presenting partner of ADC Young Guns 24 and we're backing a group of creatives to enter 👀

Young Guns is one of the most coveted honors in the entire creative industry. Past winners include Stefan Sagmeister, Jessica Walsh, and AV Rockwell, the kind of names that shape the field. Getting in is a genuine career milestone.

As presenting partner, we're hand-picking a small group to back for entry.

The best part? No new work needed. You submit 6 projects from your existing portfolio and we cover your $200 entry fee.

If you're picked, you also get:

- a year of CapCut Ultra

- a feature across our social media channels

- invites to future CapCut World and creator events

- first in line to judge, guest-direct, and help shape future CapCut challenges

To apply, you'll need:

- to be 30 or under

- 2+ years of professional experience

- a portfolio with at least 4 published projects

We're only picking ~5-10 so if this sounds like you, tell us about your work!

Form closes Sept 18th 👉 Link

More on Young Guns 👉 Link