This project was to create an interactive job aid that covered the 'how to' of a specific software. Each tab and 'i' icon is click-able and interactive.
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Dark for me. The flow colors carry the whole chart and they read brighter against it. Did you check how the thin low-value flows hold up in light mode? That’s usually where sankeys fall apart.