AI in Job Ads: Indonesia Compared With Global Tech HiringAI in Job Ads: Indonesia Compared With Global Tech Hiring
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Kelvin Desman
• Oct 6
AI in job ads: Indonesia vs the world
A research study of how employers rewrote their job ads after ChatGPT, comparing global tech hiring with Indonesian job boards.
What the four pages show:
Global engineering ads that ask for AI went from 3.4% to 23%. Indonesian ones went from 2.2% to 2.8%.
AI shows up as a requirement in every kind of job, not as a new job title. Marketing ads naming AI went from 0.7% to 25.2%.
Skills are shifting: large language models went from 0% to 10.4% of tech hiring posts while React fell from 30.9% to 22.3%. "Founding engineer" went from 2.0 to 21.2 per 1,000 posts.
Global ads ask for ownership of outcomes in 29.1% of cases; Indonesian ads in 5.1%, and 48.9% of them still require a degree (global: 10.3%).
Full report, method and free data (CC BY 4.0): https://lokerdollar.com/en/research/ai-in-job-ads-indonesia-vs-global-2026?utm_source=contra&utm_medium=social&utm_campaign=labor-lens-2026-10
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