She came to me with one clear ask: no clip art. No Canva. Nothing she could have made herself.

She runs a boutique events company. Her work is personal, detailed, and high-touch — her brand had to match.

The concept: a flowing script signature mark, built from scratch. Not from a font. The letterforms were drawn to carry real calligraphic weight, with natural variation in stroke thickness. The leaf motif lives inside the script — tucked into the composition so it reads as part of the signature, not a separate graphic element. The underline swash was the last thing added. It gives the mark a sense of landing — like a signature that means something.

This is the sketch phase. The brief was right. The structure is right. The polish comes next.

What I offer for brand identity projects: — Custom script or wordmark logomark (no templates) — Full identity system: colors, type, usage guidelines — Files for print, web, and social — Up to 3 revision rounds, with clear rationale at every stage

Starting at $850 for logo-only. Full identity from $1,800.

DM me or book a discovery call through my profile if you're building something that needs to feel like yours.