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Diffraction in practice 3D animation for Smiths Detection.
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Beautiful work!
Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me
A product animation that i created entirely in Blender around two years ago. The project was completed in approximately 2.5 hours, focusing on 3D modeling, materials, lighting, camera composition, animation, and rendering. The goal was to create a clean, cinematic presentation while experimenting with realistic surfaces, reflections, motion, and visual storytelling.