A clinic platform with a virtual assistant that let me combine branding with AI experiments. Clean identity + AI-generated character that became the face of the product.
A complete brand identity system that brings visual direction, social media, and web design into one clear, consistent brand experience across every touchpoint.
Colifa is a self-initiated branding concept for a young Argentine criolla wine, created to keep my creativity in motion. It’s my way of designing what I feel when I’m with my people: loud, funny, easy, and open to everyone at the table.
The scribbly hand-drawn tangle against those soft, bubbly COLIFA letterforms gives the label a loud-but-friendly table energy. Was the texture in the background mostly Firefly, or did you draw it by hand in Illustrator?