Superfood snacks that don't need to shout. I designed the brand identity and packaging system for Ghuttie, a superfood snack brand. Bold enough to stand out on shelf. Light enough to feel exactly like what it promises: healthy, effortless, real.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.