A promotional video that I shot and edited in the city for an urban clothing brand. This was a lot of fun to make as I had full creative control on the video filming & edit.

The goal was to make an engaging edit to highlight the new drop of apparel that was to be released. Matching the aesthetic of the brand's style and voice with the new line and the city that is hosting events for it was the main challenge, but in the end everything came together smoothly