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Built From Motion And Light
NIGHTJAR as a real-time motion identity in WebGL is a bold way to do brand, and the dusk skyline with the film listing is a moody pick. Contrarian question: a brand that only exists in motion is brilliant on a studio site and hard on a business card. What does NIGHTJAR look like...
the motion’s just the flex tbh—in print it locks into the flat wingspan mark with the solar angles converted to local dusk times.
we literally built out the whole cmyk system for physical tickets and posters in the case study:
https://studio-helpers.com/work/nightjar/#materials
studio-helpers.com
Nightjar: Creative Media — Studio Helpers
A motion identity for an open-air film season that begins at dusk.
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