The Variable logo design process went in many directions before we arrived at the final version. The initial brand name was different and the team had done some early design exploration through AI. I began by expanding on their present vision, but the more we reviewed that design direction, the more the founders realized they wanted to explore something new. After a company name change to Variable, we started from scratch with original concepts. After a fresh discovery session, we arrived at the handwritten wordmark. Early on we had a toy block graphic element that accompanied the logo text, but shifted that to the hand-drawn triangle graphic element to maintain minimalism while still depicting early education.

This looks incredibly professional 🔥

A NORMAL AMOUNT OF SKY

My entry for the CapCut Seedance 2.5 Video Challenge.

I am interested in creating worlds that exist somewhere between magical realism, liminal spaces, dreams, and quiet unease. Places that initially feel soft or nostalgic, but gradually reveal that their architecture, scale, or internal logic cannot be trusted.

For this film, I imagined a girl beginning inside an empty school, a place shaped by repetition, observation, rules, and the pressure to become a recognizable version of yourself. She walks into a faded pastel-pink bathroom and discovers a luminous horse behind a full-length mirror.

The horse represents the possibility of escape, freedom, desire, and a life that cannot be completely explained. When she crosses the mirror, the camera crosses with her. She runs alongside the horse through a fluorescent landscape where rain, flowers, institutional ceilings, and an artificial sky coexist.

An astronaut eventually leads the horse away. I see the astronaut as a figure already accustomed to surviving unfamiliar worlds, while the girl is encountering one for the first time.

As the camera pulls backward, the apparently endless landscape is revealed to exist inside a crystal sphere held by another version of the same girl. She releases the sphere, breaking the boundary around the imagined world. The luminous horse survives in miniature among the fragments.

For me, the ending is about carrying a small piece of freedom back into reality. The escape may be fragile, altered, or impossible to preserve at its original scale, but it does not disappear.

WORKFLOW

I developed the film in CapCut Video Studio using Seedance 2.5. I began with visual references centered on luminous horses, cyan rain, retro astronauts, pastel magical-girl imagery, artificial landscapes, wet reflections, 35mm grain, analog halation, and uncanny institutional architecture.

I then created a timestamped 30-second prompt defining the character continuity, camera path, environmental transformations, sound design, and narrative progression. I generated multiple iterations and refined the mirror crossing, the girl’s visibility, the relationship between the horse and astronaut, the macro pullback from the sphere, and the final release of the miniature horse.

The final camera path moves continuously from the school corridor into the bathroom, through the full-length mirror, alongside the running girl and horse, outward through the crystal sphere, and down to the fragments on the bedroom floor.

Created with CapCut Video Studio and Seedance 2.5.

Such a cute one-take!