This project focused on generating leads and sales for an online kids’ toy store through Meta Ads. I built and managed the campaigns, tested multiple audience segments, creative formats and communication angles, and continuously optimized performance based on lead quality and cost efficiency. Budget was shifted toward the strongest ad sets while weaker combinations were replaced with new tests. The campaigns generated 445 leads at an average CPL of $2.50, with $1,111.78 in total ad spend, creating a stable and scalable acquisition channel for the store.