A Simple Promotion Plan for Launching a New WebsiteA Simple Promotion Plan for Launching a New Website
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Launching a new site? A few things that work well.
Tease it a day or two before. A screen recording of the homepage scrolling does the job.
On launch day, post a before and after plus a couple of your favorite details.
In the email, lead with one big image of the new site.
Then get a few people who work with you to share it. That usually reaches way more people than your own posts.
Senad's avatar
The homepage scroll recording as a teaser is such an easy win. Getting the client's team to share it is the step most people skip, and it usually does the most.
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