Most tech ads look dark and aggressive, but I wanted this design to feel more like a piece of high end jewelry. I used soft lighting to give the rose gold and leather a warm, natural glow. By focusing on the tiny details like the precision metal grilles and the stitching I show exactly how well these are made. By sticking to a calm, ivory and copper palette, we turned a pair of earbuds into a high status accessory. We've removed all the visual noise so the 'exposed soul' of the product is the only thing you see.