Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?
Back in 2016 I made a lot of cinemagraphs for HBO.
They took a surprising amount of work. Masking footage, finding the right loop, freezing parts of the frame and getting everything to transition cleanly.
I’ve had an idea for a simpler cinemagraph tool kicking around in my head ever since.
About a month ago I built another small tool using Toolcraft as the starting point, so yesterday I wanted to see if it could handle this idea too.
A few hours later I had a working cinemagraph editor.
Drop in a video → find your loop → choose how it loops → paint the areas you want to keep still → export.
Basically the workflow I used 10 years ago, condensed into a few controls.
Still rough around the edges, but kind of wild to finally build a tool I’ve been thinking about for a decade.
The masking-and-looping history is exactly why a simpler cinemagraph workflow feels valuable; the tricky part is preserving a seamless transition without making the tool feel like a timeline editor. Curious direction for an AI-assisted app.